Stories for the ideas that matter
I’m a freelance designer helping purpose-driven teams tell their stories, bringing their ideas to life through motion, illustration & design.
I’m Kaitlan
My mission is to use creativity as a force for positive change.
Having a love for travel and experiencing different cultures has shaped my perspective in so many ways. It has taught me to be curious about the world, appreciate different ways of living and recognise how deeply connected people, cultures and nature are.
That perspective has influenced the kind of work I want to create. I want to use my skills to support people and organisations tackling the challenges that matter, from protecting our planet and strengthening human connection, to creating a fairer and more compassionate world.
By working with purpose-driven teams, I hope to turn important ideas into visual stories that people can connect with, understand and remember.
Every mission has a story.
Let’s tell it.
I believe the work that matters deserves to be seen, understood and remembered, and I’m here to help tell it.
What I offer
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Your work might be meaningful, but if your visual identity doesn’t reflect that, it can be difficult for people to understand what makes you different. Good branding isn’t just about looking polished , it’s about creating a visual language that feels true to who you are and your story, but also helps people connect with what you do.
I create thoughtful brands and design that turn your purpose into something people can see, recognise and connect with.
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Some ideas are difficult to communicate with a static image alone. Complex information can feel overwhelming, important messages can get lost, and even a strong campaign can struggle to hold someone's attention. Motion gives an idea rhythm, emotion and a sense of life, making it easier to understand and harder to scroll past.
I turn ideas, campaigns and messages into motion-led stories that make information engaging, accessible and memorable.
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Not every story can be told through photography or stock imagery. When your subject is complex, personal or abstract, illustration can give it a visual language of its own. It can make difficult ideas feel more human, bring personality to serious subjects and create imagery that feels unmistakably yours.
I create distinctive illustrations that help purpose-driven teams communicate ideas, tell stories and make complex subjects feel more human.
Past Projects
The Lead
Editorial Illustrations
Social Impact
Editorial
Illustration
FIELD GOOD
Brand & Product Storytelling
Brand Storytelling
Motion
ECF Car Recycling Airport Ad
A Digital Out-of-Home Campaign
OOH
Motion
Campaign
Digital Advertising
OOH - Gran campaign
SHELTER SCOTLAND
Social Content
Social Impact
Campaign Design
Graphic Design